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When someone asks AI
about your industry —
does your brand show up?

BAX tells you if you're visible, how you're read, and how you compare. We audit 13 AI platforms — ChatGPT, Perplexity, Gemini and more — and measure attention quality, not just whether your brand appears. One click. Results in 5 minutes.

Visibility score across 13 LLMs · Attention quality measurement · Competitive AI share of voice
Check your brand now — free See how it works →

No credit card  ·  Works in Chrome  ·  First audit in 5 minutes

Your brand
BAX Score
62
Tier C
−14 vs top competitor
AI Share of Voice
35%
Active Recommendation Rate
18%
ChatGPT Perplexity Gemini Claude Copilot +8 more
Auditing brands on ChatGPT · Perplexity · Gemini · Claude · Copilot · Llama · +7 more
The shift

AI is the new search.

Millions of people ask ChatGPT, Perplexity and Google AI for recommendations every day. Most brands have no idea if they appear — or what AI says about them.

?
Are you even there?
When someone asks an AI assistant about your category, does your brand appear in the answer? On how many platforms? In what position? Most companies simply don't know.
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What does AI say about you?
Visibility alone isn't enough. AI might mention you — but with outdated information, wrong attributes, or negative sentiment. BAX tracks the narrative AI builds around your brand.
◎
Who's actually reading it?
Not all mentions are equal. A brand cited first in a response gets 2× the attention of one buried at the end. BAX measures where you land and what type of reader reaches you.
Why BAX exists

What existing tools miss

SEO tools track search engine rankings. Social listening tracks mentions on social media. Neither tells you what happens when someone asks an AI for a recommendation in your category.

Traditional tools
  • Track Google rankings — but AI answers don't follow search rankings.
  • Monitor social mentions — but AI platforms generate their own narrative, not social chatter.
  • Measure website traffic — but AI answers often replace the click entirely.
  • Report keyword volume — but AI responses don't work on keywords the same way.
What BAX adds
  • Tracks your brand across 13 AI platforms — where the next generation of buyers is looking.
  • Measures attention quality: not just if you appear, but where, how, and to whom.
  • Gives you a single score your leadership team can track over time.
  • Shows you exactly what to improve — with a prioritized recommendations engine.
How it works

Install. Enter your brand.
Read your report.

No configuration. No backend. No waiting. BAX runs entirely in your browser.

01
Install the Chrome extension
30 seconds
One click in the Chrome Web Store. No account, no permissions beyond what BAX needs to run audits.
→
02
Enter your brand or URL
10 seconds
Type your domain or brand name. BAX detects your language and category automatically, then generates queries across all 13 platforms.
→
03
Read your BAX report
5 minutes
BAX Score, AI Share of Voice, Attention Model, Narrative Frames, Competitor breakdown, and a prioritized Recommendations Engine.
Try free — 30 seconds to install
Product in action

See what BAX shows
after your first audit.

One run across 13 AI platforms. Every number you need to know — and exactly what to do next.

BAX Score per platform
01: BAX Score per platform
Your brand score on ChatGPT, Perplexity, Gemini and 10 more.
Visibility, sentiment, position rank — per platform, at a glance. See where you are strong and where a competitor is ahead.
Audit History
02: Audit history & trend
Track your score over time.
See how your BAX Score moves week to week and how you rank against competitors.
AI Share of Voice
03: AI Share of Voice
Your share of the AI conversation.
BAX auto-detects your competitors and audits them alongside you. One chart your CMO will understand immediately.
Attention Quality
04: Attention Quality BAX only
Not just visibility. Quality of attention.
Most tools measure if your brand appeared. BAX measures if it was read, for how long, and whether the reader acted. They reach. They read. They stay. They act.
AI Action Plan
05: AI-generated action plan
Not just data. A prioritized list of what to fix.
BAX tells you exactly which platform, which query type, and what content to create to improve your score. Critical items first.
The BAX Score

One number.
Your entire AI brand position.

Seven dimensions. One index. A single number your board will understand and your content team will know how to move.

Position Distribution
Attention Reach
AI Share of Voice
Active Recommendation Rate
Narrative Sentiment
Brand Attribute Accuracy
Response Consumption Signals
BAX Score
74
Tier B
Top 28% in category
A B C D F
Competitor Intelligence

See exactly how much of the
AI conversation your brand owns.

BAX auto-detects your top competitors and audits them alongside you — across all 13 platforms and 3 query types. One number your board will understand immediately.

Your brand
35%
Competitor A
23%
Competitor B
19%
Competitor C
11%
Others
12%
Auto-detected · 13 platforms · 39 queries per audit
Recommendation Metrics

Being mentioned is not
the same as being recommended.

AI mentioning your brand and AI recommending your brand are completely different outcomes. BAX measures both — and the gap between them.

↑
Active Recommendation
AI explicitly suggests your brand as the best choice. This is AI converting for you.
Highest value
·
Mention Only
Visibility without conviction. Common in comparison queries. A warning signal if your recommendation rate is low.
Visibility
×
Absent
Zero mentions across all query types on this platform. Your competitor owns the conversation here.
Zero influence
13
LLM platforms per audit
39
Queries per audit
7
BAX Score dimensions
5min
First report in
0
Data stored on any server
Monthly Annual (save 20%)
Pricing

Simple pricing. Clear value.

Monthly plans. Cancel anytime. Audits reset every month.

Free
$0 /mo
See what AI says about your brand.
15 credits / month
  • 3 AI platforms
  • 1 brand
  • BAX Score + Tier
Start free

No credit card required

Starter
$99 /mo
Regular monitoring for one brand.
100 credits / month
~2 full audits / month
  • 7 AI platforms
  • 1 brand + 3 competitors
  • 30-day history
Get Starter
Most popular
Growth
$299 /mo
Weekly monitoring. First plan that tracks trends.

One insight that changes your content strategy pays for 12 months.

500 credits / month
~12 full audits / month
  • All 13 AI platforms
  • 3 brands + 10 competitors
  • PDF export + monitoring
  • Alerts when score drops
Get Growth

Most Brand Managers choose this

Scale
$699 /mo
Daily tracking for up to 5 brands.
1,500 credits / month
~38 full audits / month
  • All 13 AI platforms
  • 10 brands + 20 competitors
  • PDF + PPTX + XLSX export
  • 365-day history + alerts
Get Scale

For agencies and consultants

Full client roster. 10 clients × monthly report.

4,000
Credits / month
~100 full audits / month
Unlimited
Brands
White-label
PDF & PPTX
$1,490/mo
Get Agency

Banking. Insurance. Fintech.

BAX Financial Intelligence is a separate managed service with sector-specific calibration — built for regulated institutions, not adapted for them.

BAX Industry — purpose-built calibration for regulated sectors.

Explore BAX Financial Intelligence →

One full audit across all 13 AI platforms uses ~39 credits. Free: ~1 audit  ·  Starter: ~2 audits  ·  Growth: ~12 audits  ·  Scale: ~38 audits  ·  Agency: unlimited.

↻ Not happy in the first 7 days? Email us and we'll refund you. No questions.

Free to start

Find out what AI says
about your brand — right now.

Install in 30 seconds. First report in 5 minutes. No account, no credit card for the free audit.

Install BAX for Chrome — it's free
Full product details · FAQ · Pricing questions