AI answers
When someone asks an AI for a recommendation in your category, does your brand appear, in what position, on how many platforms? Most companies have no idea.
300+ AI models. 5M+ URLs calibrated. 7 reader segments. One index that tells you where to act.
THE SHIFT
Buyers no longer start with a search box. They ask an AI, scan a feed, skim a page, and decide in seconds. Across all three, your brand is either captured attention, or it was invisible. Almost no one measures which.
When someone asks an AI for a recommendation in your category, does your brand appear, in what position, on how many platforms? Most companies have no idea.
On your own pages and earned media, attention is not clicks or pageviews. It is whether people actually read, how deep they go, and where they drop off.
In the feed, attention is fragmented and interrupted. Reach means nothing if no one stops, reads, or stays.
THE PLATFORM
CAX
Behavioral Biometrics Engine® measuring real human attention on content. 5M+ URLs calibrated over 9 years. Attention decay models. Validated across Fortune 500 campaigns.
Explore CAX →BAX
Measures brand visibility in ChatGPT, Perplexity, Gemini and 300+ AI model variants. Citation depth, sentiment, share-of-voice in LLM responses.
Explore BAX →VAX
Measures real attention on video content. Attention retention curves, scroll depth per format, dwell time per post. Publisher dashboard for portfolio management, agency tools for format intelligence and creator ranking.
Explore VAX →AAX
Independent audit of your attention measurement stack across five layers. Prepares publishers, brands, and agencies for IAB attention certification. For banking, pharma, and regulated industries.
Explore AAX →THE ENGINE
Most tools count mentions. BAX measures cognition. The Behavioral Biometrics Engine® classifies how people actually read, how deep they go, and whether they were paying attention when your brand appeared.
Every user is classified into one of seven behavioral segments: Deep Reader, Active Explorer, Targeted Scanner, Flow Scroller, Headline Skimmer, Distracted Browser, Content Binger. A Deep Reader who reaches your brand has twice the recall probability of a Flow Scroller. BAX weights every metric accordingly.
A brand mentioned first in an AI response reaches 77% of users. Mentioned last, 18%. The same pattern holds on web pages. BAX applies a decay model calibrated on millions of real reading sessions to quantify this across every surface.
Every BAX Index result is replicable. Open formulas, published weights, raw data stored in EU infrastructure for 365 days. Open methodology.
BAX INDEX
BAX Index is a composite index from 0 to 100. Four components, explicit weights, no black box. It measures the quality of cognitive attention your brand actually receives, not just whether you were mentioned.
How many users actually process your brand mention, adjusted for position in the response.
Positive recommendation versus neutral mention versus negative framing.
Depth of attention based on reader segment, time in view, and position centrality.
Factual correctness of what AI says about your brand. Every hallucination costs you points.
HOW IT WORKS
BAX runs a full diagnostic of your brand across every AI platform. It doesn't just show you the numbers, it tells you what's wrong, generates the content to fix it, and measures whether it worked.
BAX queries 6 AI platforms simultaneously with real user scenarios: research, recommendation, comparison. You see exactly where your brand appears, in what position, and what AI says about you, per platform, per query.
Visibility is just the surface. BAX analyzes attention quality by reader segment, narrative consistency across platforms, factual accuracy of every AI statement about your brand, source citations, and competitive positioning. Every hallucination, every missing mention, every narrative gap is flagged.
BAX doesn't hand you a to-do list. It generates the actual content: structured data for your website, knowledge base entries, correction briefs for publishers, and source optimization, all ready to copy and deploy.
Run the next audit after your changes. BAX shows exactly which fixes moved the needle, which problems remain, and what to prioritize next. Every audit is a checkpoint with a clear before and after.
WHO IT'S FOR
Your brand competes for attention in AI answers, on the web, and in social feeds. BAX shows where you're winning, where you're invisible, and what to fix. FMCG, pharma, financial services, automotive, technology, retail.
You sell attention, but you measure pageviews. BAX shows which content actually captures reader attention, how deep they read, where they drop off, and which sources deliver engaged audiences.
One platform, every client brand, every surface. The audit, the score, the competitor benchmark, and the report that wins the pitch.
BAX — COMMON QUESTIONS
The BAX Index is a composite attention metric scaled 0-100 that measures real human cognitive engagement across AI responses, web content, and video. It combines decay-weighted reach (45%), sentiment (25%), exposure quality (20%), and accuracy (10%) into one comparable number across all channels.
BAX monitors brand visibility across 300+ AI model variants on 6 major platforms including ChatGPT, Perplexity, and Gemini. It tracks citation depth, position, sentiment, share-of-voice, and narrative accuracy in LLM outputs.
The Behavioral Biometrics Engine (BBE) is a proprietary technology that measures real human cognitive attention through behavioral signals captured in standard web browsers — scroll patterns, dwell time, cursor dynamics, and reading depth. It operates at census scale, calibrated on 5M+ URLs over 9 years.
Viewability measures whether an ad had the opportunity to be seen. BAX measures whether a human actually processed the content — scroll depth, active reading time, cognitive engagement state, and attention decay. BAX counts only CLEAN sessions after bot filtration.
BAX classifies every user session into one of seven cognitive segments: Deep Reader, Active Explorer, Targeted Scanner, Flow Scroller, Headline Skimmer, Distracted Browser, and Content Binger. A Deep Reader who encounters your brand has twice the recall probability of a Flow Scroller.
One platform. Every environment where attention matters. Request access and run your first audit.