How BAX works, who it is for, and what every metric means. The complete reference for teams that take AI brand visibility seriously.
BAX runs entirely in your browser. No cloud backend, no data retention, no account required to start.
No account required. BAX runs entirely inside your browser. Nothing is sent to any external server during installation.
Log in with your BAX Pro or Agency account. That is all. No additional configuration required — BAX handles the AI infrastructure on your behalf.
Paste any page from your website. BAX detects your brand name, language, and market context automatically. Then generates 3 query types — organic, direct, and comparison — across all 13 platforms.
BAX Score, Attention Metrics, AI Share of Voice, Narrative Frames, Brand Attributes, Competitor breakdown, and a prioritized Recommendations Engine. Export to XLSX, PPTX, or PDF in one click.
The same BAX report surfaces different insights depending on your role. Here is what each team extracts from a single audit.
BAX gives you a single index — the BAX Score — and the AI Share of Voice breakdown that makes the case in one slide. Track it monthly. Show movement. Own the metric before your competitors discover it.
Which query types lose visibility. Which Narrative Frames do not match your brief. Which platforms underperform. The Recommendations Engine gives you a prioritized content plan after every audit.
Your clients are asking about AI visibility and you do not yet have a product to sell them. BAX gives you white-label PDF reports, multi-brand management, and a BAX Score comparison that works as a pitch slide.
Most tools tell you if your brand was mentioned. BAX measures how much attention that mention actually received — based on where it appeared, who was reading, and how deeply they engaged.
First-position mentions receive 2.0x weight. Middle 1.0x. Last 0.5x. The Attention Score combines these weights with Attention Reach and Response Consumption Signals to produce a single number that represents real cognitive prominence.
Not every user reads the full answer. Attention Reach tracks what fraction of readers reach the section where your brand appears — accounting for response length, position, and reader type distribution.
Tracked per platform and per query type. A brand that always appears last has high Visibility but low Attention Score. Average Position reveals the gap between being present and being noticed.
Visualized as First Position Share (2.0x weight), Middle Position Share (1.0x), and Last Position Share (0.5x). Not Visible Share rounds out the picture.
Four signals estimated at the moment of brand exposure, based on response structure, position, and session context.
Longer responses have lower completion rates. Shorter, structured responses score higher. BAX factors completion rate into the Attention Score for every mention.
Estimated from session context signals including Active Time Ratio and Distraction Rate. Higher Reading Quality means your mention appeared during a focused, high-engagement moment.
Measured in seconds. A first-position mention in a short, recommendation-focused response scores significantly higher than a last-position mention buried in a long list.
The downstream signal. Active Recommendations in first position drive the highest Post-Brand Click Rate. BAX correlates click rate with recommendation type and position weight.
BAX classifies every brand mention into one of three states. The distribution across these states is a more important signal than raw visibility.
The highest-value outcome. BAX tracks what percentage of responses reach this level. A high Active Recommendation Rate means AI is not just mentioning you — it is converting for you.
Highest valueVisibility without conviction. Common in comparison queries where AI stays neutral. A high Visibility score with a low Active Recommendation Rate is a warning signal BAX surfaces immediately.
Visibility without convictionZero attention, zero influence on the user's decision. BAX tracks absent rate per platform and per query type so you know exactly where your brand is missing and why.
Zero influenceEvery AI response contains language. BAX extracts the exact words, phrases, and narrative patterns that LLMs associate with your brand — across all platforms and query types.
The specific traits AI consistently associates with your brand, extracted from every visible response and ranked by frequency.
Sample output. Highlighted = high frequency across platforms.
Recurring language patterns that define how AI frames your brand. Is AI describing you as a leader, a challenger, a legacy player, or a value option? These frames shape user perception before any click happens.
Exact sentences from AI responses where your brand appears, tagged by platform, sentiment, position, and query type.
"For teams that need enterprise-grade reliability with developer-friendly APIs, this platform is consistently the top recommendation across technical evaluators."
"While not the cheapest option, it offers the most complete feature set for teams that prioritize long-term scalability over initial cost."
"Frequently cited by practitioners as the most reliable option for compliance-heavy environments."
BAX generates specific, actionable recommendations based on your actual results — not a generic checklist. Every recommendation is tied to a specific metric, platform, or query type from your audit.
Low visibility on a key platform. A dominant competitor on a query type you should own. A sentiment signal moving in the wrong direction. BAX identifies what needs to change now — with a specific recommendation tied to the exact finding.
Content gaps, citation rate, structured data, query coverage. Each recommendation includes the affected platforms, the expected impact on BAX Score, and the relevant metric it addresses.
First-position rate on key platforms. Strong Active Recommendation Rate. Consistent positive sentiment. Knowing what to maintain is as important as knowing what to fix.
Presence is binary — mentioned or not. Attention is a spectrum. BAX is the only tool that measures where your brand appears, who reaches it, and what happens next.
BAX covers every AI touchpoint where your brand reputation is being formed right now — across general assistants, search-augmented tools, and open-weight models.
"We discovered that a direct competitor was being recommended over us in 8 out of 13 platforms. BAX was the only tool that showed us this. We fixed it in 6 weeks."
"Our clients do not understand why their content is not converting. BAX gives us the answer: their brand is invisible in AI, and we now have the data to prove it."
"The PPTX export is a boardroom slide. I showed the BAX score comparison to our CEO and had budget approved the same week."
Install the Chrome extension in 30 seconds. Run your first audit in 5 minutes. No backend. No data retention.