COMPANY
Attention is the only currency that actually matters in digital communication. For a decade, the industry measured everything except it: impressions, clicks, viewability, share of voice. BAX measures attention across every channel in the same standard.
of proprietary research into how people actually read, scroll, and absorb digital content. The methodology was ready before the market knew it needed it.
URLs calibrated across editorial, news, and commercial web content. Attention decay models built on real human behavior at census scale.
AI model variants queried across 6 major platforms. Every major LLM audited simultaneously in a single session.
ORIGIN
The Behavioral Biometrics Engine®, the technology at the core of the platform, was calibrated on more than five million URLs before AI search became the primary channel for brand discovery. When the rules changed, we already had the data, the attention decay models, and the measurement framework that worked across every channel.
POSITION
BAX is developed within the Tech Gravity Ventures group and built in close alignment with the work of the IAB Attention Measurement Standardization Working Group. This is not background context. It is an institutional mandate that separates BAX from sales tools: we are a research firm that defines the category.
The emerging AI attention measurement standard we are developing within IAB will be the norm for all market participants who want to operate within a recognized industry framework. BAX is built to meet that standard: the methodology is documented, the weights are auditable, the decay models are versioned and published.
WHO WE ARE
BAX is an institutional research firm specializing in attention measurement across digital environments. The reference class is Nielsen, Gartner, DoubleVerify. Access to the platform is managed. There is no public pricing. There is one action.
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