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About BAX

We built BAX because brands deserve
to know how AI sees them.

AI became the new search. Brands appear in answers from ChatGPT, Perplexity, and Google AI every day — but no one knew whether anyone actually reads those mentions, how carefully, or what AI really says about them. BAX was built to measure exactly that: visibility, attention quality, and the narrative AI constructs around your brand across 13 platforms.

What we measure

Three dimensions of AI brand presence.

Most tools stop at "mentioned or not." BAX goes further.

01
Visibility
Is your brand present in AI answers? On how many platforms? In what position? BAX audits 13 LLM platforms in a single run and maps exactly where you appear — and where you don't.
02
Attention
Being mentioned is not the same as being read. BAX measures position weight, reader type distribution, and response consumption signals to determine how much cognitive attention your brand actually receives.
03
Narrative
What does AI say about your brand? BAX analyses sentiment, attribute accuracy, recommendation type, and narrative frames — so you know whether AI is helping or hurting your reputation.
Contact

Questions about methodology or data?

We're happy to walk you through how BAX scores are calculated, what data we collect (none on our servers), and how the Attention Model works.

Free to start

See your brand in AI.

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