VAX — VIDEO ATTENTION INDEX
VAX measures real attention on video content. Beyond views and likes — scroll depth, re-read rate, dwell time per video, attention retention curve, and competitive format benchmarking.
FOR PUBLISHERS
Content performance across YouTube, Instagram, TikTok, and Facebook. Platform ROI with revenue estimates. Distribution gap detection. Publishing calendar with competitive comparison. What-if simulator for strategy scenarios. Category ranking and trend radar. Everything a head of content needs to make daily decisions.
FOR BRANDS AND AGENCIES
Ranked creator and format database with BAX scoring. Early growth signals that detect rising formats before they peak. Project management per client and industry. Audience profiling and engagement analysis. Client-ready placement proposals generated in seconds. From insight to pitch deck in one session.
VAX — Video Attention Index
Format map: attention vs reach — 30-day cohort
VAX FOR VIDEO — COMMON QUESTIONS
VAX — Video Attention Index — measures real human attention on video content beyond views and likes. It tracks scroll depth per format, re-read rate, dwell time per video, and attention retention curves. VAX provides publishers with a portfolio management dashboard and agencies with format intelligence.
VAX applies the Behavioral Biometrics Engine to video consumption patterns. It measures scroll behavior within video feeds, pause signals, re-watch loops, and attention decay curves per format. Every format is mapped by cognitive engagement versus reach.
The VAX format map is a scatter plot that positions every video format by attention engagement rate versus reach. Four quadrants identify Portfolio Leaders (high attention, high reach), Hidden Potential (high attention, low reach), Reach Without Attention, and formats that Need a Decision.